Press Release

October,2017

Tata AIA Life's Eazy connect chatbot extends customer service to social media platforms making response time quicker, easier for customers

Mumbai, October 05, 2017: Tata AIA Life announced the launch of “Eazy Connect” a servicing tool for Social Media. The chatbot will also be available through Social Media platforms like Facebook Messenger, Twitter DM, Web chat and Whatsapp.  The Chatbot developed to respond to the most frequently asked queries will provide 24/7 service. A few examples of such queries are unit statements, NAV, Fund value, premium details etc. A facility to chat with service experts is also available, should the queries require additional detail.

Tata AIA Life has been at the forefront of technology innovation to continuously increase efficiencies in customer service. Gauging the strong pull from the digitally savvy customer, Tata AIA Life has created the Chatbot Eazy Connect that will extend online customer service to social media platforms.

Commenting on this initiative, Yusuf Pachmariwala, Senior Vice President and Head of Operations, Tata AIA Life said, “Today’s knowledgeable and connected customer expects service providers to be in step with their evolving needs. Our endeavour has always been to anticipate those needs and offer best in class service solutions. Eazy Connect Chabot by Tata AIA Life is an innovative offering and has been created to match customers’ fast paced lives where they need quick and simple ways to stay connected to us. Social media integration is the need of the hour and Eazy Connect will help customers resolve queries on platforms that they frequent. We will continue to explore innovative ways of servicing customers.”

Usage of Eazy Connect can be done through three simple steps. Customers only have to

  • Log-in through their social account or on Tata AIA Life website / Whatsapp (telephone no. 7045 11 8888)
  • Use keywords with #(hashtags)
  • Get information on registered email ID or mobile number

Once the customer verifies himself, the chatbot instantly sms or email various details such as premium amount, premium due date, policy status, policy statement etc. on the registered telephone number and email. In order to ensure security, all these information are shared only via registered mobile telephone number / email.

 About Tata AIA Life

Tata AIA Life Insurance Company Limited (Tata AIA Life) is a joint venture company, formed by Tata Sons Ltd. and AIA Group Ltd. (AIA). Tata AIA Life combines Tata’s pre-eminent leadership position in India and AIA’s presence as the largest, independent listed pan-Asian life insurance group in the world spanning 18 markets in the Asia Pacific region. Tata AIA Life has written retail new business weighted premium of INR 1,048 crores for the financial year ending March 2017. As of March 31, 2017, the 13th month persistency of the company was at 82.20%. For the same period the retail claims settlement ratio of the company was 96.01%.

About the Tata group 

Founded by Jamsetji Tata in 1868, the Tata group is a global enterprise, headquartered in India, comprising over 100 independent operating companies. The group operates in more than 100 countries across six continents, with a mission 'To improve the quality of life of the communities we serve globally, through long-term stakeholder value creation based on Leadership with Trust'.

Tata Sons is the principal investment holding company and promoter of Tata companies. Sixty-six percent of the equity share capital of Tata Sons is held by philanthropic trusts, which support education, health, livelihood generation and art and culture. In 2016-17, the revenue of Tata companies, taken together, was $100.39 billion. These companies collectively employ over 695,000 people.

Each Tata company or enterprise operates independently under the guidance and supervision of its own board of directors and shareholders. There are 29 publicly-listed Tata enterprises with a combined market capitalisation of about $130.13 billion (as on March 31, 2017). Tata companies with significant scale include Tata Steel, Tata Motors, Tata Consultancy Services, Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan, Tata Communications and Indian Hotels.

About AIA

AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets in Asia-Pacific – wholly-owned branches and subsidiaries in Hong Kong, Thailand, Singapore, Malaysia, China, Korea, the Philippines, Australia, Indonesia, Taiwan, Vietnam, New Zealand, Macau, Brunei, Cambodia, a 97 per cent subsidiary in Sri Lanka, a 49 per cent joint venture in India and a representative office in Myanmar.

The business that is now AIA was first established in Shanghai almost a century ago. It is a market leader in the Asia-Pacific region (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$200 billion as of 31 May 2017.

AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia-Pacific, AIA serves the holders of more than 30 million individual policies and over 16 million participating members of group insurance schemes.

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock code “1299” with American Depositary Receipts (Level 1) traded on the over-the-counter market (ticker symbol: “AAGIY”).

Disclaimer
  • Tata AIA Life Insurance Company Limited (IRDA of India Regn. No. 110) CIN U66010MH2000PLC128403;registered and corporate address: 14th Floor, Tower A, Peninsula Business Park, Senapati Bapat Marg, Lower Parel, Mumbai – 400 013
  • For complete details please contact our insurance advisor or visit the nearest branch office of Tata AIA Life or call 1-860-266-9966 (local charges would apply) or write to us at customercare@tataaia.com.
  • Visit us at: www.tataaia.com or SMS 'LIFE' to 58888.

BEWARE OF SPURIOUS PHONE CALLS AND FICTITIOUS/FRAUDULENT OFFERS

IRDA of India clarifies to public that

  • IRDA of India or its officials do not involve in activities like sale of any kind of insurance or financial products nor invest premiums.
  • IRDA of India does not announce any bonus. Public receiving such phone calls are requested to lodge a police complaint along with details of phone call, number.